THE HIRE Journal
How Do You Choose a Real Estate Photographer? 8 Questions to Ask First
Eight operational questions that separate real estate photographers — aerial, turnaround, weather, MLS files — and the answer you want to hear for each.
You choose a real estate photographer on operations, not on a portfolio. Every working photographer has a good gallery — galleries are curated. What separates them is what happens on a Tuesday when it rains, when the tenant isn't ready, and when you need the files before the listing goes live at nine. Eight questions surface that, and each one has an answer you should expect to hear.
The eight questions, in order
- Is aerial included, or is it an add-on?
- What is the turnaround, and is it a commitment or an estimate?
- What happens if it rains?
- Who answers when I call?
- Can you shoot several homes in the same community in one visit?
- How do the files come back, and are they ready for my MLS?
- What gets edited, and what never gets edited?
- Is the price flat, or do we do this every time?
1. Is aerial included, or is it an add-on?
The answer you want: included, with a clear statement about airspace.
Aerial as a line item creates a decision on every listing, and the decision is usually made against a deadline. Included removes it.
The follow-up matters more than the first answer: ask what happens when the property sits in restricted airspace. Commercial drone operation in the U.S. requires an FAA remote pilot certificate under Part 107 (faa.gov, updated June 9, 2026; accessed September 2026), and flying inside controlled Class B, C, D or surface Class E airspace requires prior authorization from the FAA (14 CFR §107.41, ecfr.gov, amended November 3, 2025; FAA Order JO 7210.3EE ¶12-9-3, faa.gov, effective July 9, 2026; both accessed September 2026). MCO, SFB, ORL and ISM each have controlled airspace; the address decides. A photographer who answers "we'll figure it out on site" has not looked at a map. The answer you want is that they check the airspace before the shoot and tell you what's possible before you promise a seller anything.
2. What is the turnaround, and is it a commitment or an estimate?
The answer you want: a specific window, stated as a rule, with the exception named.
"Fast" is not a turnaround. Ask for the standard delivery window and then ask what the exception looks like — a twenty-image sale listing and a large short-term rental with a floor plan are not the same edit. A photographer who names the exception is telling you the truth about their pipeline. One who says every job comes back the same day is either very small, very good, or about to disappoint you in the busy month.
3. What happens if it rains?
The answer you want: a stated policy, decided by them, communicated early.
This is the single most revealing question in the list, because Central Florida guarantees you'll need the answer. Weak answers sound like: "we'll see how it looks." What you want is who makes the call, when the call gets made, whether the reschedule is billable, and whether the exterior alone gets redone or the whole shoot.
Anyone can shoot a listing in good light. The operator you want is the one who already knows what happens when they can't.
4. Who answers when I call?
The answer you want: the person who will be standing in the house.
There is a real difference between a photographer and a booking layer. Neither is wrong — but with a dispatcher between you and the shooter, a note like "the seller wants the pool emphasized" travels through a form, and forms lose things.
Ask who you'll be talking to on the day of the shoot, and who you'll be talking to when something needs to change on short notice. If the answer is two different people, ask how the second one finds out.
5. Can you shoot several homes in the same community in one visit?
The answer you want: yes, and here's how we schedule it.
This question sorts photographers by whether they think in shoots or in routes. If you manage multiple properties — a portfolio in the same community, a set of short-term rentals in the same corridor — a photographer who batches them into a single visit is doing something you cannot do yourself and cannot buy from a marketplace app.
If you only ever have one property at a time, the question still tells you something: whether they're built for volume or for one-offs.
6. How do the files come back, and are they ready for my MLS?
The answer you want: a delivered set sized for your MLS, plus a set for everything else.
MLS photo requirements vary by MLS — dimensions, aspect ratio, file size limits, and orientation rules for the primary photo are not universal. So don't ask for specs. Ask whether they already know yours.
The right answer is that you receive files ready to upload, without resizing anything in a browser tab at 11pm, and separately a set suited to portals and social. The wrong answer is a single folder and your problem.
7. What gets edited, and what never gets edited?
The answer you want: frame cleanup, yes. Property condition, no.
There is a line, and a professional will draw it for you unprompted: removing a trash bin, a hose, a cable, a car in the driveway is standard frame cleanup. Altering the condition of the property is not, and it puts your license on the wrong side of your MLS's photo manipulation rules and your board's advertising standards.
Ask where they draw the line before you hire them, not after a seller asks for something you can't do. The photographer who has the line memorized has thought about it.
8. Is the price flat, or do we do this every time?
The answer you want: a structure, not a ballpark.
You are not really asking what it costs. You're asking whether every future listing requires a quote round, whether add-on fees show up after the fact, and whether a return trip is billable. A photographer who can describe the structure in two sentences has one. A photographer who needs a call to discuss it has decided that pricing is a negotiation, and negotiations cost you time on every listing for as long as you work together.
Frequently asked questions
What is the most important question to ask a real estate photographer?
"What happens if it rains." It's the only question in the list that tests their operation instead of their portfolio, and it is the one you want answered before the first booking, not during it.
Should I choose a real estate photographer based on their portfolio?
Use the portfolio to rule people out, not to choose. Every portfolio is the best work someone has produced. The eight questions above describe what you'll actually receive on an ordinary week.
How do I know if a photographer can legally fly a drone over my listing?
Ask two things: whether they operate under FAA Part 107, and whether they check the airspace for the address before the shoot. FAA rules require prior authorization for controlled airspace (faa.gov, updated September 14, 2026; accessed September 2026) — a photographer who checks before the shoot will tell you what's possible before you promise it to a seller.
Ask SunHaus the eight questions. Pricing is a flat rate by property size — bedrooms and square footage, whichever puts the house in the larger package — with any travel fee inside the rate, and aerial is included in every package. Type the address into the Get a Quote flow and the number and the scope appear on the screen; an address too far to price automatically gets them by email.
One address is all the flow needs.
Flat rate by property size. Interior, exterior and aerial in one visit — aerial included.
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